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BLKTOPTRVL · 10-23-2008, 03:46 PM

I can understand making money.

But do they truly need a 100+ % markup on parts?

I think this is the prime reason nobody does business with a delaer unless they absolutely haveto.

The tires on my BMW cost $1300 a set on the street; but if you go to the dealer, they will charge upward of $1600. So, nobody (in their right mind) buys from them. But if they had a reasonable markup, they could compete and the customers would be more likely to buy from them - not only the tires, but also other parts.

At this stage, the competition to dealers for sources of rare parts is not other stores; dealers do have a lock on these special parts. Instead, the competition is the boneyard. If the dealers didn't try to rape the customers everytime they came in for parts, they would probably get a lot more business and benefit from more good will.

10-23-2008, 03:46 PM	#5
BLKTOPTRVL Rotary Fanatic Join Date: Feb 2008 Posts: 192 Rep Power: 18	I can understand making money. But do they truly need a 100+ % markup on parts? I think this is the prime reason nobody does business with a delaer unless they absolutely haveto. The tires on my BMW cost $1300 a set on the street; but if you go to the dealer, they will charge upward of $1600. So, nobody (in their right mind) buys from them. But if they had a reasonable markup, they could compete and the customers would be more likely to buy from them - not only the tires, but also other parts. At this stage, the competition to dealers for sources of rare parts is not other stores; dealers do have a lock on these special parts. Instead, the competition is the boneyard. If the dealers didn't try to rape the customers everytime they came in for parts, they would probably get a lot more business and benefit from more good will. __________________ ...shoot a mother-humpin moose, eight days of the week... Last edited by BLKTOPTRVL; 10-23-2008 at 03:59 PM.