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i really think a two door Mazda 2 would sell well here. I would be more apt to buy one over the fiesta, despite the fiesta having a touch more power.
That said, you raise a good point about public image. I suppose they could use the chassis of the miata, hard top, with a cosmic resdeign of whatever sort, so long it doesn't look like a wavy distorted face.
Ideally, just something cheap and fun that sells. hense my push on the Mazda 2.
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